Saturday, October 30, 2010

Holiday Squeals Return! Priscilla - The Pink Pig Grand Opening at Macy’s

The Atlanta Tradition Continues at Macy’s Lenox Square!

Priscilla The Pink Pig, one of Atlanta’s most beloved holiday traditions, celebrates her 57th Grand Opening on Saturday, October 30th. The 2010 Macy’s Pink Pig Grand Opening will mark the start of the holiday season much to the delight of children of all ages!

The Pink Pig will once again carry on the family tradition beneath a 170-foot, 1950’s themed Pink Pig Tent. True to tradition, a portion of the proceeds from each ride will benefit Children’s Healthcare of Atlanta.

On the Grand Opening day, the first 500 people riding the iconic ride will receive a complimentary Pink Pig commemorative tote bag. Also, any child wearing their Halloween costume to the grand opening will receive their first ride free!

The ride will officially open to the public on Saturday, October 30th and will be open through January 2, 2011. Each ride costs $3 and repeat rides have a special discounted price (2 rides for $5.50, 3 rides for $7.50). Hours for the ride are as follows:

Monday through Friday 10:00 a.m. to 8:00 p.m.
Saturday 10:00 a.m. to 9 p.m.
Sunday Noon to 6:00 p.m.
Friday, November 26 8:00 a.m. to 9 p.m.

Monday through Friday 10:00 a.m. to 8:00 p.m.
Saturday 10:00 a.m. to 9 p.m.
Sunday 11:00 a.m. to 7:00 p.m.
Sunday, December 26 10:00 a.m. to 9:00 p.m.
Friday, December 31 10:00 a.m. to 6 p.m.

Saturday, January 1 10:00 a.m. to 6 p.m.
Sunday, January 2 10:00 a.m. to 6:00 p.m.

*Closed Thanksgiving and Christmas Day

Saturday, October 30th, 2010 at 10:00 a.m. (EST)
Macy’s at Lenox Square Mall
Upper-Level Parking Deck
3393 Peachtree Road NE
Atlanta, GA 30326

The Pink Pig is an Atlanta tradition that is more than 50 years old. From its 1953 debut as a children’s ride at the downtown Rich’s store, to its brief stint at the Egleston Children’s Hospital Festival of Trees, five generations of Atlantans have ridden the Pink Pig into the holiday season!

Priscilla – the original Pink Pig – began as a monorail along the ceiling of Rich’s, giving children the experience of “flying over” the toy department. Later, another pig – Percival – was added and they became known as the Pink Pig monorail twins. Years later, the monorail was relocated to the roof of the department store and the “monorail twins” took passengers on rooftop rides viewing downtown Atlanta and circling the Great Tree.

In 2003, Priscilla, the Pink Pig was re-introduced to a new generation of Atlantans. Since then, she has been back on track underneath a giant Pink Pig Tent at the Lenox Square Mall upper-level parking deck near Macy’s. Atlanta’s most “pink-tacular” train ride travels along train tracks to carry children and parents through a life-sized storybook that includes the original Pink Pig and other holiday friends. Once again, a portion of the proceeds from each ride will benefit the Children’s Healthcare of Atlanta. To date, Macy’s has donated more than $335,000 to Children’s Healthcare of Atlanta.

Children’s Healthcare of Atlanta
Children’s Healthcare of Atlanta, a not-for-profit organization, is committed to enhancing the lives of children through excellence in patient care, research and education. Managing more than half a million patient visits annually at three hospitals and 16 neighborhood locations, Children’s is one of the largest clinical care providers for children in the country. Children’s offers access to more than 30 pediatric specialties and is ranked among the top children’s hospitals by Parents magazine and U.S.News & World Report. With generous philanthropic and volunteer support, Children’s has made an impact in the lives of children in Georgia, the United States and throughout the world. Visit for more information.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

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